![]() ![]() ![]() In other cases, such as an e-commerce site who might easily see 10-20% of their traffic from ad-blocking users, if these users can’t view certain content or hit a “buy now” button because of ad-tracking conflicting with ad-blocking, that is a different revenue problem.Īs this article points out, conflicts between web site functionality and ad-blocking are frequent. In many instances, ad blocking software not only blocks ads on a site but will block functionality the user would like.įor some media-sites, this might be perceived as a good thing in effect, punishing users who are seen to be “stealing revenue” from advertising. One of the issues not often discussed regarding the use of ad blockers is their tendency to “break” webpages. ![]() Recently, there has been a lot of discussion regarding the rising use of ad blockers like Adblock Plus, Ghostery, Peace (iOS), the Brave Browser, and more (more info: here, here or here). ![]()
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